Post by account_disabled on Mar 10, 2024 7:00:52 GMT
Therefore, the first step toward creating a successful content strategy plan is defining both your long-term and short-term goals for your content. Are you looking to build your audience, establish your unique brand identity, or achieve other objectives? Is the objective to sell a particular product, gain newsletter subscribers, or build your social media following? You need to know where you’re going before you can start your journey. 2. Understand your target audience Yes, part of the point of putting together a winning content strategy is to impress Google and rank your site highly in the SERPs.
But it’s crucial to keep in mind that Google’s algorithm is designed to deliver C Level Executive List search results that real people are looking for. Therefore, content that resonates with Google is always going to be content that also resonates with real people looking for information and answers to their burning questions. So get to know your audience inside-out. What demographics do they belong to? Where do they live, and what unique concerns might customers from those areas have? Do they have families or own homes? What are their approaches to those things? , and how much do they make? What are they afraid of, what inspires them, and what are they hoping for in the future? Where do your company and product fit in with these concerns? A solid set of buyer personas can help you answer questions like these and tap into what your existing (or desired) audience would like to see from you.
3. Audit your existing content At this point, you don’t just know what type of content you’re looking to produce. You also know which audiences you’re writing it for and why. However, your content strategy plan isn’t complete yet. First, you need a better understanding of where your current content catalog is and what purpose it’s serving. What’s the underlying message or point of view? Is it in line with your current brand identity? Which pieces resonated well with your audience? What do those pieces have in common? Are there any content gaps that need to be filled moving forward? A content audit can help you answer questions like those in preparation for putting a new content strategy into action.
But it’s crucial to keep in mind that Google’s algorithm is designed to deliver C Level Executive List search results that real people are looking for. Therefore, content that resonates with Google is always going to be content that also resonates with real people looking for information and answers to their burning questions. So get to know your audience inside-out. What demographics do they belong to? Where do they live, and what unique concerns might customers from those areas have? Do they have families or own homes? What are their approaches to those things? , and how much do they make? What are they afraid of, what inspires them, and what are they hoping for in the future? Where do your company and product fit in with these concerns? A solid set of buyer personas can help you answer questions like these and tap into what your existing (or desired) audience would like to see from you.
3. Audit your existing content At this point, you don’t just know what type of content you’re looking to produce. You also know which audiences you’re writing it for and why. However, your content strategy plan isn’t complete yet. First, you need a better understanding of where your current content catalog is and what purpose it’s serving. What’s the underlying message or point of view? Is it in line with your current brand identity? Which pieces resonated well with your audience? What do those pieces have in common? Are there any content gaps that need to be filled moving forward? A content audit can help you answer questions like those in preparation for putting a new content strategy into action.