Post by account_disabled on Feb 24, 2024 7:01:35 GMT
The and building strategies, through internet advertising, and ending with the vision of the future of e-marketing. . "Why do we buy?", Paco Underhill Paulina Walkowiak The book that started it all for me. Analysis of customer behavior based on observations is the absolute beginning of the methodology that, together with CUX, we are moving online. Important for understanding the mechanisms behind and explaining why observing only online user sessions not visits should not constitute the basis for making decisions. I recommend reading it as a starting point, with a filter applied and the awareness.
That over the years and the fact of moving online, some of these things may have naturally become outdated. . "Thinking with Data", Max Shron Paulina Walkowiak Everyone wants to use data and rely on it when making Turkey Mobile Number List decisions, but unfortunately still few of us know how to do it. This book is the basis for changing your thinking and looking at data from a business perspective. The author proposes a simple and logical scheme for arranging the collected data into a story and thus using it as effectively as possible in business. The Promised Land", Władysław Reymont Grzegorz Strzelec A book that should be a must have for every marketer and businessman.
It shows the real business of the late th century, and not dressed up in a modern atmosphere, which often distorts or dilutes the basic message. "The Promised Land" is hundreds of morals and quotes, one of which is the bible of marketing for me, and it reads in a very slight paraphrase "I have nothing, you have nothing, so we have just enough to run a business". Translating into modern language it is not so much the marketing budget that determines the success of a campaign, but a good idea and a well-selected team. "My Life and Work", Henry Ford Greggory Strzelecki Another.
That over the years and the fact of moving online, some of these things may have naturally become outdated. . "Thinking with Data", Max Shron Paulina Walkowiak Everyone wants to use data and rely on it when making Turkey Mobile Number List decisions, but unfortunately still few of us know how to do it. This book is the basis for changing your thinking and looking at data from a business perspective. The author proposes a simple and logical scheme for arranging the collected data into a story and thus using it as effectively as possible in business. The Promised Land", Władysław Reymont Grzegorz Strzelec A book that should be a must have for every marketer and businessman.
It shows the real business of the late th century, and not dressed up in a modern atmosphere, which often distorts or dilutes the basic message. "The Promised Land" is hundreds of morals and quotes, one of which is the bible of marketing for me, and it reads in a very slight paraphrase "I have nothing, you have nothing, so we have just enough to run a business". Translating into modern language it is not so much the marketing budget that determines the success of a campaign, but a good idea and a well-selected team. "My Life and Work", Henry Ford Greggory Strzelecki Another.